{"title":"AI \u0026 Technology","description":null,"products":[{"product_id":"the-simple-fractional-marketing-consultant-guide","title":"The Simple Fraction Marketing Consultant Guide","description":"\u003cp class=\"isSelectedEnd\"\u003eThe Simple Fractional Marketing Consultant Guide is a practical, easy-to-understand guide for marketing professionals, consultants, freelancers, agency owners, and experienced marketers who want to understand how to build and deliver a successful fractional marketing consulting service.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eA fractional marketing consultant provides businesses with experienced marketing expertise on a part-time, contract, or ongoing basis. The model can help growing businesses access senior-level marketing strategy without immediately hiring a full-time marketing executive. 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A fractional marketing consultant can help bring together strategy, positioning, customer targeting, marketing channels, measurement, and execution into a more coordinated system.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eInstead of simply selling individual marketing tasks, this guide helps you think about how to sell expertise, strategy, direction, and ongoing marketing leadership.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eYou'll learn how to move from:\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e“I provide marketing services”\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eto:\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e“I help businesses solve specific marketing problems and build a strategy for sustainable growth.”\u003c\/p\u003e\n\u003ch3\u003eWho Is This Guide For?\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThis guide is ideal for:\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eMarketing consultants\u003c\/li\u003e\n\u003cli\u003eFreelance marketers\u003c\/li\u003e\n\u003cli\u003eDigital marketers\u003c\/li\u003e\n\u003cli\u003eMarketing managers\u003c\/li\u003e\n\u003cli\u003eExperienced marketing professionals\u003c\/li\u003e\n\u003cli\u003eAgency owners\u003c\/li\u003e\n\u003cli\u003eSocial media consultants\u003c\/li\u003e\n\u003cli\u003eSEO consultants\u003c\/li\u003e\n\u003cli\u003eContent marketers\u003c\/li\u003e\n\u003cli\u003eBusiness consultants\u003c\/li\u003e\n\u003cli\u003eEntrepreneurs starting a consulting business\u003c\/li\u003e\n\u003cli\u003eProfessionals considering fractional marketing work\u003c\/li\u003e\n\u003cli\u003eExperienced marketers looking for additional income streams\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003eWhether you want to work with small businesses, startups, professional services firms, eCommerce businesses, B2B companies, or growing organizations, the principles in this guide can help you structure a more strategic consulting offer.\u003c\/p\u003e\n\u003ch3\u003eBuild a Smarter Fractional Marketing Service\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe goal of fractional consulting is not simply to give businesses another person who can post on social media or run advertising campaigns. 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